TIL the word "moxie", synonymous with "energy" and "spunk" originates from a brand of soft drink. As with many sodas, it was first marketed as an over the counter medicine called "Moxie Nerve Food". Moxie was created in 1876, is flavored with gentian root extract and is still sold in the eastern US.
Release a bunch of wild gorilla's on gorilla steroids into downtown LA wearing coca cola T shirts so that people think it's an advertising campaign. When they start tearing everything up and smashing everything everyone stops buying coca cola and hope they buy your new carrot flavored soda
TIL: Linje Akvavit, a flavored liquor from Norway, is shipped from Norway to Australia and back before being bottled. The sloshing and temperature changes the liquor experiences on the ship imparts certain flavors to the beverage. Akvavit is traditionally served as a holiday drink.